Martha Stewart on the cover of “Sports Illustrated”, a good for the male – Liberation

Majesticizing an 81-year-old woman is commendable but does not negate the caricatural approach that has always governed the American magazine’s annual swimsuit edition.

On Instagram, where she has 1.8 million subscribers, Martha Stewart does not hide his prideevokes an opportunity seized with ontological audacity: “My motto has always been: ‘When we’re done changing, we’re done’, so I said to myself: why not seize this unique opportunity? I hope this cover inspires you to challenge yourself to try new things, no matter what stage of life you are at. Changing, evolving and not being afraid, these are very good things.” At 81, this ultra-popular American media personality, businesswoman, presenter, author and influencer whose success started with cooking recipes before being multiplied tenfold by television which made her a lifestyle guru. , set a record this month. That of the oldest woman to cover the magazine’s swimsuit special Sports Illustrated, whose readership is overwhelmingly male.

Inclusiveness

This annual publication is mythical, a rendezvous of American pop culture. The first issue appeared in 1964, and the concept has since remained more or less unchanged: women immortalized in swimsuits in places sea, sex and sun. At first, it was mainly models and athletes, then personalities whose work tool is not the body gradually joined them. THE must consider